For its World Cup credit card campaign, Anb, a bank in the Middle East, achieved breakthrough results in terms of awareness. It innovated by pushing its campaign on social media channels through OMD’s Omni Custom Audiences, including Snapchat and TikTok for the first time in the country. According to Anb, the precise targeting approached delivered much higher levels of awareness in social media thanks to double-digit improvements in clickthrough and video completion rates.
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