Alshaya Media Connect will also be integrated with Aura, the Group’s loyalty programme.
Alshaya Group, an international retail franchise operator, has launched its omnichannel retail media network, Alshaya Media Connect (AMC).
Alshaya currently claims to operate over 4,000 stores and more than 125 online and digital businesses across the region. These partners span diverse categories such as fashion, footwear, home furnishings, beauty, and food.
The new network is also integrated with Aura, the group’s loyalty programme, which it claims has 8.3 million members across Bahrain, Qatar, KSA, Kuwait, and UAE.
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