TikTok has become a crucial platform for businesses looking to connect with their target audience and promote their products. In KSA, where Tiktok users reach 22M, some businesses are driving massive engagement through this platform. One such business is Alrifai, a household brand founded in 1948, which specialises in roasted nuts, kernels, seeds, dried fruits, and coffee range. Hashtag, Alrifai’s social media agency, believes in the power of TikTok to drive awareness and sales, and they did just did that with Alrifai, In just three days, Alrifai went from having no presence on TikTok to amassing 13,000 followers, a remarkable feat that was achieved through a well-crafted social media marketing strateg
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