MEC’s Shareen Attavar talks fans, followers and the growth of influencer marketing.
In the social realm I consider myself to be a closet introvert, which is why I am intrigued by the ability of influencers to not only connect with so many ‘friends’ (fans and followers) but more significantly their innate capability to be a catalyst of virality. Their following is built on a foundation of trust – they are opinionated and it counts, literally. But more on that later.
Everybody everywhere seems to be in a rush. All while being exposed to countless advertising messages. And to top it off they are switching between their computer screens, cell phones, newspapers, magazines tabl
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