Seventy-four per cent of global senior advertising executives strongly believe developing and expanding ad ecosystems and networks, in line with the rise of smart cities, will offer explosive growth opportunities in the Digital Out of Home (DOOH) advertising market, according to new research from Alfi (Nasdaq: ALF), an AI enterprise SaaS advertising platform. Furthermore, 93 per cent believe that society has become more digitized during the Covid-19 crisis, which will fuel expansion in the DOOH advertising market.
“Digital technology in outdoor advertising offers advertisers and brands the advantage of reaching target audiences with relevant content and increased interaction levels at a relat
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