UAE league champions Al Jazira FC’s partnership with TikTok was voted as the ‘Best Sponsorship Collaboration Award’ at the 2021 Sports Industry Awards (SPIA) series.
Launched in October at the start of the domestic football season, the collaboration represents the first-ever partnership between a football club with the fastest growing social media video platform. Thanks to over 300 videos accumulating 44.5M views and almost 1M likes, Al Jazira’s TikTok account became the club’s most-followed across social media platform and made the Pride of Abu Dhabi the fastest growing club on social media in the UAE.
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