This Halloween campaign by Al-Futtaim IKEA shows the spooky side of its household staples.
To ring in the spooky season this Halloween, Al-Futtaim IKEA and Memac Ogilvy released a campaign that staged IKEA products to look like they were being used by ‘monsters’.
‘For Monsters Too’ aims to festively suggest that ‘monsters’ might be real, and if they are, they might choose IKEA products as staples in their households.
“This year, we’re showcasing IKEA products in quirky, spooky settings where monsters bring different use cases to life. It’s a unique and playful approach that’s perfect for the occasion,” said
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