A still from Al-Futtaim Honda’s ‘The Breakdown’
In recognition of World Mental Health Day, Al-Futtaim Honda, in partnership with Memac Ogilvy, has launched a social campaign highlighting the well-being of those behind the wheel.
The campaign aims to serve as a reminder that sometimes ‘the breakdown’ is not under the hood, and urges individuals to pause, reflect, and prioritise their mental health.
“In this campaign, we depict breakdowns in a way everyone recognises—a familiar, everyday disruption. But the subtle twist at the end reveals a deeper truth: mental health often takes the last priority,” said Faraz
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