Air India has unveiled its new branding but will keep its iconic Maharaja mascot.
The airline, owned by the Tata Group, has introduced new logo that includes golden, red and purple colours, replacing the old logo of a red swan with orange spokes, inspired by the Ashoka Chakra.
For the nostalgic, its smiling Mahraja character, replete with its red turban and giant moustache, remains part of the branding.
Since taking control of Air India last year, Tata has spent millions of dollars updating its old planes, and ordering hundreds of new jets.
“The vision we have for the airline is also in the backdrop of a new resurgent India where the aspirations of everyone are limitless,” Air India
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Tags:Air India
