Bal Gill, Founder and CEO, Serani Communications.Once upon a time, oil built the UAE’s fortunes. Now AI is being positioned as its successor: limitless, transformative, and – if you believe the hype – smarter than your average strategist on a Sunday morning. The shift isn’t subtle; oil was the fuel of industry, AI is the fuel of influence.
The UAE has declared it loud and clear: AI isn’t just a tool, it’s a national project. Ministries, investments, entire leagues of AI-powered racing – this country doesn’t wait for the future, it fast-tracks it and shapes it.
But here’s the rub: while oil created skylines and airlines, AI is reshaping something less tangible – trust, perception and reputation. In other words: communications.
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