Off-price retailer Brands for Less has revealed a campaign collaborating with AI influencers.
Brands for Less also claimed to be the first regional retailer to partner with AI Instagram personalities, featuring the first GCC virtual influencer Mayaseen, and the first Arab AI star, Jood.
Speaking exclusively to Campaign Middle East, Samar Ragheb, Influencer Marketing Manager, Brands for Less, said, “AI influencers allow us to tell the story of Brands for Less in a way that resonates with our tech-savvy, social media-engaged audience. Our goal is to showcase the diversity and inclusivity of our brand, highlighting how our products cater to a wide range of lifestyles and preferences
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