The hero films developed for the anniversary intended to reflect both the timeless values and modern ambitions of the brand.Ahmed Seddiqi has officially launched its refreshed brand and 75th anniversary campaign, unveiling a bold new direction for the luxury retailer, which includes dropping the “& Sons” from its name.
This marks the first major project between Ahmed Seddiqi and Create. The agency was selected following a competitive pitch process, which witnessed its team present a concept and tagline that resonated deeply with the client’s aspirations.
The winning creative platform became the foundation of a full-year integrated campaign. The scope included film production, static and animated digital assets, in-store branding, social media strategy and execution, and quarterly reporting.
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