Bassem El Hady is founder and CEO of Cairo-based digital agency Kijamii
The digital age we live in today forces us to stay connected to our devices at all times. Regardless of location, occupation, social status or education, the internet has become an essential part of everyone’s life. It has become undeniably crowded yet laser focused. Whether they are targeting audiences, localising messages or penetrating specific platforms, digital media agencies have successfully implanted themselves in society.
Some tactical campaigns unite the public towards a common interest, drive up market sales, bring in revenue and even start community movements. To others, they are pure noise pollution that is becom
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