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Advertising heroes: Sachin Tendulkar

In the second in a series on people who inspired and influenced adland’s great and good, Tahaab Rais discusses a five foot five-inch man who made a nation believe that impossible was nothing
As divisive as it may have been, I love the 2013 movie Man of Steel. In it, Pa Kent tells Clarke (aka Superman): “They will race behind you. They will stumble. They will fall. But in time, they will join you in the sun. In time, you will help them accomplish wonders.”
Sachin Tendulkar is unequivocally the Superman of cricket, particularly of Indian cricket. During the 1990s and early 2000s, via his batting and sometimes his bowling exploits, he inspired a stumbling and fumbling (yet, hopeful) thi


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