Impact BBDO wins consolidated Etisalat brief

UAE telecommunications giant Etisalat has consolidated its entire advertising brief into Impact BBDO following a major review.

The agency has also won the creative brief for Abu Dhabi Commercial Bank.

Commenting on the two wins, Dani Richa, chairman and chief executive of BBDO Middle East, Africa and Pakistan, said: “We are extremely proud of these two wins. Etisalat is the product of consolidating several years’ relationship and organic growth. Growing existing business is proof our work is working and to be associated with a powerful brand as Etisalat, the leading telecom brand in the region, is of upmost importance to us.

“In addition, for many years we waited to partner with the right financial institution and such a great brand as ADCB. Not only is it one of the lead financial institutions, but they are great marketers, with an envious brand. We hope we are able to contribute to continuing building equity of this prestigious business and it is so important for us to have these two major wins early in what is set to be a difficult year, ensuring growth and market share.”

As well as Dubai Lynx agency of the year, the Middle East and North Africa network of Impact BBDO was named advertising network of the year by Campaign’s Annual.

Updated: This article originally stated that Impact BBDO had also won Emaar’s creative brief. The competitive pitch is still under review by Emaar and the decision is yet to be announced.