Why consumers will embrace connected brands that dynamically care for them, writes Rasha Rteil
If you are thinking this is another one of those geeky tech overloads that subjects you to the belief that robots may inherit our future, you’re not entirely right.
I will start by limiting the meaning of ‘things’ to devices that empower us with light, contexts of comfort, safety and security – a technology that offers entertainment and the transportation of messages, environments and singular actions based on preferences. It’s mainly ‘things’ intended to help us improve our lives, to be healthier humans.
‘Keep a thing seven years, and you’ll find a use for it’. It’s a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
