Bill Fordyce, Chief Operating Officer, ELAN Media.In this Industry Snapshot, ELAN Media’s Bill Fordyce discusses the region’s untapped opportunities in out-of-home (OOH) advertising, outlining how advertisers can refine their measurement strategies and optimise ROI.
How has data and tech changed the way OOH campaigns are planned and measured in the past year?
At ELAN Media, we accelerated this shift with the launch of inMotion 2.0 in April 2025. Built with Ooredoo and Kido Dynamics, the system uses real-time telecom data to provide advertisers with accurate insights on audience movement, demographics, and impressions. This removes the guesswork and ensures campaigns are measured with clarity and confidence.
We also introduced a
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