Project Agora, one of the leading Media Technology companies in EMEA, announced the launch of a COVID-19 specific targeting feature that allows brands to choose if and under what conditions their ad will show within related news content.
The solution, part of Project Agora’s Brand Safety and Suitability offering, assesses the content of every page of the publishers we work with, on a real time basis and -subject to specific keyword requirements agreed with the advertiser- decides if the context is suitable for the ad to appear in or not.
The targeting feature is already available in Project Agora’s Display, Video and Native Advertising inventory across screens, in the European and
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