In 2025, strategic marketers will embrace sophisticated AI systems that deliver a more refined contextual analysis, says Seedtag’s Sherry Mansour.
By 2029, digital channels will account for 75 per cent of total ad spending in MENA’s advertising market.
Navigating these fast-evolving platforms is getting increasingly challenging. Privacy regulations and widespread user opt-outs have resulted in a global average of 50 per cent to 60 per cent of internet users being unreachable with third-party cookies.
As we enter 2025, this number is only expected to grow, further diminishing the effectiveness of third-party-dependent
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