Admix, the hypergrowth technology company guiding brands into gaming and the metaverse has joined forces with JGroup, the Dubai-based media powerhouse of subsidiaries across the Middle East, Europe, Asia, to bring In-Play advertising to the group’s clients.
JGroup will now make Admix’s In-Play ad placements part of the media mix they offer for DOOH brand clients, with potential for further opportunities that blend the virtual and physical worlds for MENA brands in the future.
In-Play has revolutionised advertising within the games industry, introducing premium, non-intrusive ads that blend with in-game environments and enhance the gameplay experience. JGroup brands will be able to programmaticall
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