AdColony the largest independent mobile advertising platform recently conducted a Brand Safety Survey which was distributed globally and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. While inappropriate content can dramatically hinder brand reputation generally, it’s also important to consider how it can affect user behavior and perceptions specifically. Therefore, AdColony decided to take a deep dive on brand safety and conduct a user survey on the topic. The data yielded some interesting results.
The participants were typically over 35 years old. Results indicated users prefer to encounter ads in mobile games (16%) over social
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