Adapting To A ‘New Normal’
When the news first broke about Covid-19, the advertising, media and marketing world hadn’t drastically felt an impact on their business. But in just a few weeks, they’re now facing a new reality. One where they have been forced to cancel events, reevaluate budgets, navigate at-home work schedules and reassess their digital and media spend.
While times may be challenging, great opportunities lie ahead. It’s situations like these where creativity and innovation are paramount for brands to ensure their business remains afloat during this uncertainty.
Here’s how I see the current situation affecting our industry;
Decreased spend (in obvious catego
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