Football fever swept the Middle East during Q4, but in the Dubai offices of Action Global Communications the competitive element of the World Cup ramped up a notch courtesy of an innovative internal marketing campaign that was embraced as fervently as the now notorious (and premature) ‘Where’s Messi’ viral videos.
A few days before the big kick-off in Qatar, Action’s 48 staff were handed their very own Panini-style World Cup sticker albums, complete with blank spaces for each of their colleagues’ profile stickers. Instead of Neymar, Kane, and Ronaldo, staff would be seeking Naina, Mawada, and Rob. They were also handed one small envelope containing their first batch of stickers.
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