Action Global Communications has been reappointed as the PR partner for two of its former clients: Joe & The Juice and Sarood Hospitality.
The communications agency, which has a long history of working across hospitality and lifestyle sectors, will manage communications for both brands as they continue to expand their local footprint and presence. The dual appointment marks a return for two companies that have previously worked with Action.
Joe & The Juice, the Denmark-born café and juice bar brand, first entered the UAE market three years ago with Action supporting its initial launch communications. The brand has since expanded to 27 outlets across the Emirates. Under the new remit,
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