fbpx
DigitalFeaturedInsightsOpinionPartner content

Act like a Saudi, think like a local brand – by DMS’s Brendan Walsh

History, heritage and culture are just some of the elements successful marketers will incorporate into their Kingdom-specific strategies

by Brendan Walsh, head of strategy, KSA, DMS
Having worked with strategic brands across the region over a number of years, 2022 steered me to a role focusing on our key clients in Saudi Arabia. The impact of Saudi’s Vision 2030 is real – from the bustling cafes of Tahlia to the freshly painted boardrooms at KAFD, it is clear the Kingdom is thriving.

Are you in Riyadh on June 14th? Do you want to meet the movers and shakers in Saudi media, marketing and advertising? Would you like the latest information and insights into the industry in KSA? Then join us for our first Campaign Saudi Briefing 2022: Vision and Ambition. Click here to learn more and register.  
It is forgivable to co


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.