ACDelco has set out to transform its relationship with local audiences with its latest campaign.
It took awareness of its tech product range to new heights, as it leveraged cultural spirit and tapped into the regional music scene.
The ‘Hatoola ACDelco’ campaign topped charts across Saudi Arabia, UAE and Kuwait, on the streaming app for over a month.
Bringing on board up and coming talent across the creative space, ACDelco unveiled a series of tunes, incorporating lyrics in several languages to capture the attention of regional audiences.
Talent such as DeeMC, Tienas, Rozeo, Zae and Denial RC got involved bringing in female perspectives to appeal to a broader segment of the p
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