Image Credit: Emplifi
TikTok and Instagram reels have emerged as in demand platforms for a range of people looking for entertainment, education, and brand discovery.
Some industries are more likely to benefit from an influencer marketing strategy than others. For example, accommodation brands in the Middle East have the potential to gain 21 times their current reach by partnering with an influencer.
Data reveals that collaborating with influencers can boost the effectiveness of campaigns, as influencers achieve 5.6 times more audience engagement on their average posts compared to those of accommodation brands.
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