Brazen rebrands and launches new ‘club’

Club Brazen will offer masterclasses, market research and networking opportunities

PR agency Brazen MENA has announced the launch of its new branding as well as Club Brazen – a new proposition which it hopes takes the company into its next phase of ambitious growth.

Launched in 2015, Brazen MENA looks after more than 200 brands and uses an insights-driven strategy, creativity and engaging brand narratives – an approach it calls ‘creative intelligence’.

Club Brazen will offer clients a raft of additional support outside the realms of traditional client servicing, including quarterly networking events from October, a bespoke training library and market research from leading global intelligence provider CARMA.

The club will also offer social media analysis from digital engagement agency Socialeyez and monthly insights from the world of communications and business.

Louise Jacobson, Managing Partner at Brazen MENA, said: “We believe business, particularly PR, shouldn’t be transactional – it should be experiential, add value, and fun, and our new look and feel encapsulates all of this.

“With the launch of Club Brazen, we’ve listened to the demands and needs of our clients and created a very exciting and unique proposition offering them so much more outside of our day-to-day work and conversations.”

Brazen MENA is a lifestyle PR agency and has won ‘MENA Small Agency of the Year’ eight times.

The sectors it covers include food and beverage, FMCG, travel, fashion, beauty, tech and B2B, while clients include Marriott International, DET, Sunset Hospitality and Battersea Power Station.