Abu Dhabi Media Office (ADMO) and global youth media brand VICE are partnering to launch a digital content platform for young people in the Arab world. At a time where youth are feeling more isolated than ever, ‘Lamma’, which translates as ‘gathering’ in English, aims to champion and support them.
Launching this month, the platform will feature content focused on young creators in key areas of popular culture such as music, fashion and arts. It will also tackle socially conscious topics that are important to youth in the region, ranging from the environment and mental health through to job creation.
A broad spectrum of regional personalities will be sharing their views and
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