The UAE is one of the most innovative countries globally, and now it is unleashing a new global trend with ROI-based marketing.
Abu Dhabi-based Seo Souq has been named one of the top digital agencies in the region by Clutch, a ratings and reviews platform for IT, Marketing and Business service providers.
Seo Souq has won this prestigious title based on the 700 pe cent ROI service that the firm offers to clients from around the MENA region. ROI-based marketing services offered by agencies like Seo Souq have created a paradigm shift in the industry.
Inc Magazine has recognized Clutch itself as one of the 500 fastest-growing companies in the United States, and they believe this award given to Seo Souq is a recognition of the market sophistication achieved by UAE in the advertising sector.
Most business experts know that Marketing is a long-term, multiple-touch process that leads to sales growth over time and measuring marketing ROI is notoriously difficult.
Seo Souq has changed all of this by creating a system where brand awareness is considered to be a by-product of sales and not the other way around.
“After working in the digital industry for 15 years, I realized that a small per cent of prospects in any market is ready to make a purchase, and if you can create marketing messages that are focused on this hyper-responsive segment of the market, it would be possible to generate 700 per cent ROI’, says Kishore Dharmarajan, the CEO of Seo Souq.
Research by Google’s consumer insights team has revealed that how people decide what to buy lies in the “messy middle” of the purchase journey. As the internet has grown, it has transformed from a tool for comparing prices to a tool for comparing and the way people make decisions is messy — and it’s only getting messier.
Users unconsciously go through twin modes of exploration and evaluation when making a purchase. They use a huge array of online sources, such as search engines, social media, aggregators, and review websites to make a decision.
What ROI-based digital agencies have discovered is that highly targeted marketing messages that help hyper-responsive consumers to make a quick decision will often lead to a faster purchase cycle. Through constant testing, they have uncovered that emotional triggers are often the key to achieving 700 per cent ROI from campaigns.
