The Advertising Business Group (ABG) is pleased to announce the appointment of Amine Sadik, director media and digital – Arabic peninsula & Levant at Procter & Gamble, as lead of the UAE Cross-Media Measurement Committee.
Amine succeeds Asad Rehman, who recently announced his departure as director media and digital hubs – MENA, Turkey & Russia at Unilever.
“We are extremely grateful for Asad’s leadership in getting this important project off the ground and in the successful completion of Phase 1 of the project. We look forward to working with Amine in the second phase of this important initiative,” said interim chairperson Elda Choucair and CEO of Omnicom Media Group (MEN
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