It’s that time of the year again. The days of head-scratching and daily planning for activities that keep the kids calmly engaged are slowly ending. The semblance of routine life is back on the horizon. Parents are getting ready to resume the normalcy of their daily practices; kids typically don’t share the same sentiment. It’s time to go back to school and a lot of question marks pop up. Back-to-school (BTS) retail prices are on the rise and parents are doing their due diligence when it comes to researching products and comparing price tags. Around 56% of consumers’ shopping journeys in the UAE, KSA, and Egypt begin on search engines as opposed to retailers’ websites and social m
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