There is nothing ambiguous about the role the marketing and advertising industry has played in the radicalisation of US politics and the horrifying events of recent days. There is a clear line connecting adtech and radicalisation.
While it has been widely reported and acknowledged that social media has played a significant role in the schism in US society, there is a deeper, more nuanced truth behind the deterioration of our politics.
The wedge that has been driven into the fabric of US society has been driven in part by information gathered about American citizens by the adtech ecosystem and fed into algorithms that are employed by platforms and online publishers.
The purpose of these al
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