By Serhat Akkılıç, Vice President – Delivery, HAVAS CX Middle East.As marketing technology executives, we often speak of the ‘valley’ – the beating heart of innovation where entrepreneurship pulses amid disruption and rapid change. Another dynamic valley is indeed emerging in the Gulf, creating a pivotal moment for marketing and communications professionals. To build brands in this rapidly transforming region, opportunities abound to further blend technology with advertising and communication and navigate the new customer experience landscape.
Macro-perspective: A thriving infrastructure and governance drive
Concrete national artificial intelligence (AI) strategies in the Gulf, particularly in the UAE and Saudi Arabia, have grown from pilot schemes
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