Marketing technology stack, What does it mean? Marketing technology stack is an assembly of solution/s and platform/s to measure, analyse and activate your marketing to drive growth, hence sometimes also referred to as growth marketing stack.
According to martech5000.com there are 8000 plus listed marketing technology solutions. Yes, solutions. This bag an important question, how do marketers go about building a marketing technology stack? To answer this, I will make an analogy, build a marketing technology stack is just like cooking your favourite dish based on a recipe from the internet.
So, when you download a recipe from the internet it starts with ingredients and the equipme
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