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A peek at OOH in 2023 – by Talon MENA’s Chadi Farhat

By Chadi Farhat, managing partner and director, Talon MENA

Economically, 2022 has not been one of the best years to remember for businesses and markets with inflation at its highest level in 40 years, global equities down almost 20 per cent, bonds’ negative performance due to restrictive monetary policy and central banks raising interest rates for the first time since mid 2000’s. To top it all, we have a surge in commodity prices, devaluation of currencies against the dollar, supply shortages from the pandemic, geopolitical tension and the recent meltdown in the cryptocurrency world.

Inevitably, all these had profound implications on global businesses. Regionally however, these


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