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A new IDEA to change the DEI order

Current Global's Peter Jacob shares a much-needed reminder that true inclusion means producing content that is accessible to people of all abilities.

Peter Jacob, Managing Director, Current Global MENAT shares a unique take on DEI

Across the marketing industry we know how to talk a good game. It’s what we do, right? It’s in our nature to embrace new thinking and search for new ideas. Our DNA is one of being inquisitive about things, wanting to find answers and create solutions.

We look to shed light on important issues, challenges and injustices. Bring a voice to those that don’t have one or aren’t being heard. We actively seek out and listen to different perspectives.

As an industry, we’d likely over-index on the compassion scale.

When it comes to D


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