Pitch day. You’ve done your due diligence. You know your potential client well and have formulated a comprehensive pitch – one that addresses the many reasons why your agency should win the client’s business.
The presentation goes well; you feel quietly confident. Then you receive the call: “They’ve decided to go in a different direction.”
Losing a pitch can sting, even to the most seasoned partner, and especially when you feel you were the right person for the job. There are, of course, many reasons why a business might choose to give their account to one agency over the other. Some of these – budget constraints and how well the winning team made their case – lie outsid
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
