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A journey of vision, growth and opportunity

The Bold Group’s Abeer Alessa explains the need to unleash Saudi Arabia’s advertising sector potential

Image Credit:The Bold Group
As the global economy undergoes a significant shift towards the Middle East, the Arab Gulf states are particularly emerging as formidable economic centres connecting the East and the West. Among these countries, the Kingdom of Saudi Arabia (KSA) has taken centre stage as the driving force behind the region’s economic ascent.
With the introduction of Vision 2030 in 2016, Saudi Arabia has witnessed a revolutionary transformation that has impacted every aspect of the country, reshaping the way businesses and the government operate.
Vision 2030 has served as a catalyst for change, elevating t


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