by Abdulelah Al Nahari, business development manager, Saudi Arabia, Fusion 5
I’ve been keenly watching the sheer inventiveness and creativity that the Covid-19 pandemic has inspired. Amidst the chaos of quarantines, lockdowns, the isolation of travel restrictions and the anguish of children going to school remotely, I would never have imagined witnessing the birth of a digital revolution in the least likely places. We’ve seen a dramatic digital awakening from mom-and-pop shops to traditional government departments, and ironically we have a virus to thank for fast-tracking it.
Are you in Riyadh on June 14th? Do you want to meet the movers and shakers in Saudi media, marketing and ad
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