John Smeddle, Head of Creative, WithFeelingEver run your finger across the Highland Bull leather of a Rolls Royce seat, lingering momentarily on the luxury embossed cross-stitching engineered to feel smooth and textured at the same time?
And while you’re lingering, take in the faintly earthy and warm aroma of said leather which will trigger all sorts of self-validating emotions. Jeez, even reading that back is evocative!
Sight. Touch. Smell. They’re known as the holy trinity of luxury brand marketing and as a persuasion toolkit, they’re potent.
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