Most companies spend enormous investments on strategy. Then they spend meagre time and resources to cascade these strategies to employees. The point they miss is that only when a strategy is embraced soulfully by employees will execution be well on its way.
In using the power of branding and storytelling, a communications team can bring to life a well-devised strategy to their internal audiences.
BRANDING: THE ULTIMATE TOOL TO MAKE A STRATEGY SEEN AND UNDERSTOOD
Al Masaood Automobiles introduced its latest mid-term strategy earlier this year. The strategy is set to propel the company on a new business direction that embraces innovation to its core and change the course of how it does business.
The
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
