Advertising Creative Digital Editors' Picks Featured Marketing Media The Work

posted on Apr. 09, 2025 at 8:20 amApr 9, 2025

Doping tests ‘accidentally’ save lives: Aster, TCS turn checks into cancer screenings

posted on Apr. 09, 2025 at 8:20 amApr 9, 2025

The campaign, running across Instagram, Facebook, YouTube, X, and other social platforms, was brought to life by FP7 McCann Dubai and McCann WordGroup, in collaboration with McCann Health Dubai, Craft and Markettiers.

Aster Hospitals and Clinics Testicular Cancer Society MCN FP7 McCann campaign

Aster Hospitals and Clinics in partnership with the Testicular Cancer Society and FP7 McCann has launched a campaign aimed at rewriting the playbook on men’s health with the Amateur Anti-Doping Test, an initiative that transforms routine checks — previously only accessible to professional athletes — into life-saving cancer screenings.
The campaign was brought to life in partnership with creative agencies FP7 McCann Dubai and McCann WordGroup, in collaboration with McCann Health Dubai, Craft and Markettiers. It is running across Instagram, Facebook, YouTube, X, and other social platforms — but more importantly, it’s being carried by culture. The Amateur Anti-Doping Test kits themse

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Advertising Amateur Anti-Doping Test Aster Aster Hospitals and Clinics Campaign cancer screenings Check Like a Pro Craft direct mail Facebook Federico Fanti Feel Like a Pro FP7 McCann FP7 McCann Dubai FP7/McCann MENAT Instagram marketing Markettiers McCann Health McCann Health Dubai McCann Worldgroup saving lives social media social responsibility TCS testicular cancer society X YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.