Cricket fans across the Middle East and North Africa (MENA) are in for a treat as Cricbuzz, world’s leading digital cricket platform, announces Full HD Live streaming of the TATA IPL 2025 for free across all its platforms (Web, Mobile and TV Apps)
Cricbuzz is the largest single-sport app in the world with more than 500 million+ downloads. Specifically in the MENA region, the platform boasts of 5 million+ engaged fans, and with an average watch time of 30 minutes per match, it makes for an unmissable opportunity for brands to engage meaningfully with this audience. As the appetite for cricket continues to surge across the region, it’s not a win-win for the fans alone, it also drives a high-impact advertising ecosystem for brands.
According to the 2025 Population estimates, the Gulf Cooperation Council (GCC) is home to over 10 million South Asian expatriates, including a massive base of 3.55 million Indians and 1.29 million Pakistanis living in the UAE alone. For these communities, cricket is more than just a sport.
Cricbuzz has entrusted IAS Media, a leading media representative network in the GCC, as its exclusive advertising partner for the MENA region. This partnership unlocks an unparalleled opportunity for brands looking to connect with the region’s cricket-crazy population.
“We’re thrilled to bring TATA IPL 2025 to fans in the Middle East – completely free and in Full HD. The MENA region is one of our fastest-growing markets and we’re proud to partner with IAS Media to help brands connect with a deeply engaged cricket audience,” said Pankaj Chhaparwal, CEO, Cricbuzz.
“We’re proud to be Cricbuzz’s exclusive media partner in MENA. IPL is not just cricket — it’s a cultural phenomenon. With this collaboration, we’re offering brands an unmissable opportunity to be part of the cricketing excitement and connect with millions of passionate viewers,” said Prasad Amin, CEO, IAS Media.
