"For brands, a multi-channel approach is key, and there should be a focus on capturing impulse digital purchases while enhancing in-store experiences to maintain relevance across generations," writes Roy Nasrallah, VP of Marketing, GMG.Ramadan has always influenced the way people shop, but in recent years retail has seen a fundamental shift in purchasing behaviour.
While traditional staples and cooking essentials remain high in demand, there is a deeper transformation underway – one that reflects broader changes in lifestyle, economic factors, and consumer priorities.
These trends are not just influencing what goes into shopping carts today; they are setting the stage for the future of retail in the region.
Digital, social, generational and more
With consumers balancing work, fasting and spiritual commitments, digital retail channels are now an essential part of Ramadan.
70 per cent of shoppers in the GCC regio
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