Ramadan, a time of reflection and shared traditions across the Arab world, is falling into the winter season for the next decade, and consumer behaviour is evolving, as we currently witness, in ways that brands cannot afford to ignore. A transformation has been taking place—one shaped by digital intelligence, early shopping trends, and a seasonal shift that is redefining Ramadan commerce. These changes observed this Ramadan provide valuable learnings for brands as they prepare for the coming years.
For brands, the key to success lies in understanding these shifts, leveraging data-driven insights, and aligning offerings with new consumer behaviours.
The rise of the early shopper and the value o
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