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posted on Mar. 14, 2025 at 4:20 pmMar 15, 2025

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

posted on Mar. 14, 2025 at 4:20 pmMar 15, 2025

In partnership with Mindshare and Private Jet Media, the brand's campaign leverages 17 premium digital screens across five private jet terminals in the UAE and Saudi Arabia.

The Red Sea project Mindshare Private Jet Media DOOH campaign

Saudi Arabia’s Red Sea project, part of the Kingdom’s Vision 2030, is capturing the attention of high-net-worth individuals (HNWIs) and affluent travelers, with an exclusive, high-precision marketing campaign for the Red Sea luxurious hotels launched across five private jet terminals in the UAE and Saudi Arabia.

In partnership with Mindshare and Private Jet Media, the brand’s campaign leverages 17 premium digital screens positioned in an uncluttered, uninterrupted luxury private jet terminal environment, ensuring direct access to an elite audience.

Commenting on the success of the campaign, a spokesperson from the Red Sea project shared a statement with Campaign Middle East, saying, “T

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Tags:Advertising high net work individuals HNWIs James Rolls KSA marketing Mindshare outdoor advertising Private Jet Media private jet terminals Saudi Arabia The Red Sea Project Vision 2030

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.