TBWA\Raad appoints Derek Green as Chief Creative Officer

TBWA\Raad has appointed Derek Green as its new Chief Creative Officer, reinforcing the agency’s commitment to bold innovation and transformative thinking.

With more than 25 years of international experience, Green has led award-winning campaigns for global brands, including Verizon, Samsung, McDonald’s, KFC, Novartis, P&G, Coca-Cola, Amex, IBM, Nestlé and Corona.

“We are thrilled to have Derek join our leadership team,” said Reda Raad, Group CEO of TBWA\Raad. “His track record of championing bold ideas and challenging category conventions makes him the ideal leader to steer our creative vision. We’re thrilled to have him join us at a time when the industry needs to reimagine what’s possible.”

Green’s creative philosophy aligns closely with TBWA’s Disruption® mantra: to create brave concepts that truly differentiate brands in the marketplace.

Commenting on his new role, Derek Green added, “I’m excited to join TBWA\Raad at such a pivotal time for the region, where the industry is primed for brave thinking. True innovation happens when we dare to challenge norms, and I look forward to driving impactful, disruptive solutions that shape the future of our clients’ brands.”

Having worked across Australia, the USA, Europe, the Middle East, and Africa, he has built high-performing teams recognised for developing insight-driven marketing and communications strategies. These teams also have have earned some of the industry’s most coveted awards across three continents.

By blending daring creativity with TBWA\Raad’s signature Disruption® approach, Green stated that he aims to empower clients to seize opportunities in fast-paced markets, shaping brand experiences and effective strategies for lasting success.

Green was previously VP and Executive Creative Director at R/GA in New York, where among other accounts, he led social media and activations for Verizon, and was the Global ECD on Samsung. He created and led on global product launches for Galaxy products as well as content for Galaxy’s social platforms.