Andy NG, Managing Director, APAC at Yoyi Tech (L) and Ashish Gupta, CEO and Founder of The GenX Media.MENA-based digital marketing and advertising company TheGenX Media has partnered with Chinese AdTech company Yoyi Tech to strengthen digital advertising links between China and the MENA region. The collaboration reflects the growing economic and technological ties between the two regions, particularly as more brands look to expand their reach across these markets.
Yoyi Tech, which provides demand-side platform (DSP) technologies and access to over 80 per cent of media inventories in China, will work with TheGenX Media to bridge the gap between advertisers in both regions. The partnership aims to combine Yoyi Tech’s programmatic expertise with TheGenX Media’s understanding of digital marketing trends in MENA.
“China has significantly increased its investments in the MENA region over recent years, reinforcing stronger economic ties and opening up new opportunities for technological collaboration,” said Andy Ng, Managing Director, APAC. “By combining our deep technological expertise and extensive reach in China with TheGenX Media’s innovative campaigns and influence in MENA, we are creating a platform that will drive transformative growth for our clients.”
As part of the collaboration, Yoyi Tech will provide TheGenX Media with access to media inventory, DSP operations, and comprehensive support services to help brands optimise their digital campaigns. Additionally, it will ensure that all advertisements comply with regulatory standards, maintaining quality and integrity in both markets.
TheGenX Media CEO & Founder Ashish Gupta said, “By combining Yoyi Tech’s technological excellence and our deep understanding of the local market, we aim to create groundbreaking opportunities for our clients.”
A key focus will be ensuring that digital campaigns are tailored for both markets while maintaining regulatory compliance. Yoyi Tech CEO Roy Zhou pointed to the increasing number of brands from MENA seeking entry into China and vice versa, “With growing trade and business collaborations between MENA and China, an increasing number of brands from MENA are striving to enter the market of China, and vice versa. We are confident that our partnership with TheGenX Media will unlock more innovative, effective, and efficient marketing solutions for MENA brands, bridging the gap between these dynamic markets and driving growth through precise customer engagement.”
By leveraging each company’s strengths, the collaboration aims to streamline digital advertising efforts and support brands in navigating the complexities of both regions’ evolving digital landscapes.
