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Shantelle Nagarajan
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Private View by Careem’s Glaucco Martines

Shantelle Nagarajan
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Careem's Glaucco Martines shares his thoughts on Campaign Middle East’s ‘Work’ picks from January.

Glaucco MartinesGlaucco Martines, Creative Director, Careem Creative Studio.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from January is by Glaucco Martines, Creative Director, Careem Creative Studio.

Dubai Sports Season – Dubai Sports Season
The campaign delivered on the brief and probably met all requirements. These skyscraper rooftop stunts have proven to be highly effective on social media, especially if celebrities and influencers are involved. Brands such as Red Bull and Visit Dubai have successfully mastered this format.
That said, I would’ve loved to see a community-focused


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Tags:Careem Creative StudioGlaucco MartinesPrivate View
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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